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title":638,"topic":539,"source":276,"status":540,"content":2866,"summary":639,"keywords":640,"readTime":543,"dateLabel":544,"sourceType":545,"related_program_ids":2867,"relatedProgramIds":2868},[],[2862,2863,2864,2865],{"cls":530,"text":276},{"cls":532,"text":633},{"cls":25,"text":635},{"cls":25,"text":637},"\u003Cp>澳门城市大学商学院与湘潭大学商学院联合主办的2026消费经济研究学术论坛（2026 International Conference on Consumption Studies，ICCS 2026）于2026年10月在城大氹仔校区举行。论坛以「人工智能时代的新消费」为主题，通过主旨演讲、圆桌论坛、平行专题讨论、海报展示及研究工作坊五种形式，探讨人工智能背景下消费者行为、企业管理与消费经济的变革。\u003C\u002Fp>\n\n\u003Ch2>一、论坛的基本盘：谁来了，谈什么\u003C\u002Fh2>\n\u003Cp>开幕式由城大校长刘骏、湘潭大学原副校长刘长庚及城大商学院院长José Alves出席并致辞。论坛的定位很清晰——不是单一学科的年会，而是把消费经济、营销、管理、旅游四个领域的议题放在同一张桌子上，讨论技术变量如何改变消费这件事本身。\u003C\u002Fp>\n\u003Cp>主旨演讲分上下半场，分别由城大教授José Paulo Afonso Esperança与湘潭大学教授湛泳主持，共六场，讲者来自葡萄牙、西班牙、巴西、澳大利亚与中国内地：\u003C\u002Fp>\n\u003Cul>\n\u003Cli>葡萄牙里斯本大学学院教授Sandra Loureiro：以「静默经济时代的消费者—AI关系」为题，讨论消费者与人工智能之间的信任与依赖。\u003C\u002Fli>\n\u003Cli>西班牙拉古纳大学教授Jano Jiménez Barreto：聚焦AI聊天机器人的语言表达，分析消费者、品牌与聊天机器人互动中的「共享控制」问题。\u003C\u002Fli>\n\u003Cli>巴西圣保罗七月九日大学教授Fernando Serra：以「人工智能与管理」为题，分享AI进入管理流程后的研究视角。\u003C\u002Fli>\n\u003Cli>湘潭大学教授刘长庚：以「鲍莫尔成本病与居民服务消费」为题，从经典理论解释服务业成本上升的结构性原因。\u003C\u002Fli>\n\u003Cli>南开大学教授万广华：围绕消费补贴的方案设计与效果评估展开讨论。\u003C\u002Fli>\n\u003Cli>澳大利亚西悉尼大学教授Joseph M Cheer：从负责任消费与负责任生产出发，探讨旅游业平台化及人工智能时代的消费地理。\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch2>二、圆桌与平行论坛：七个具体议题\u003C\u002Fh2>\n\u003Cp>论坛设置的平行专题讨论覆盖了从算法到政策的完整链条，具体方向包括：智能推荐与消费决策、人工智能与消费者行为、智慧旅游与目的地管理、绿色发展与经济政策、数字经济与消费行为、人工智能与数字消费、数字平台与智能治理。\u003C\u002Fp>\n\u003Cp>与会者围绕几个当下最实际的问题交换了研究结果：AI推荐是否透明、透明度又如何影响消费者信任；生成式AI介入决策后，决策质量究竟是提升还是被稀释；数字文旅体验的重构；绿色消费的落地障碍；以及平台治理的边界在哪里。这些问题看似学术，实际上直接关系到企业怎么做投放、平台怎么定规则、政策怎么设计。\u003C\u002Fp>\n\n\u003Ch2>三、给青年学者的部分：与期刊编辑面对面\u003C\u002Fh2>\n\u003Cp>论坛专门为青年学者与研究生设置了「与期刊编辑面对面」环节及会前工作坊，由城大商学院助理教授赵婧主持。三位讲者分别从不同角度切入：\u003C\u002Fp>\n\u003Cul>\n\u003Cli>马来西亚马来亚大学高级讲师巩见坤：国际期刊的写作规范与投稿流程。\u003C\u002Fli>\n\u003Cli>湘潭大学教授湛泳：科研论文如何选题。\u003C\u002Fli>\n\u003Cli>珠海科技学院教授余育礼：AI赋能新消费场景的研究建构，以及期刊评判论文的维度。\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>城大商学院助理教授刘丽、林凌宇则通过工作坊介绍了两个具体研究：增强现实促进绿色消费的田野实验，以及从增强现实到人工智能的营销研究前沿。对在读研究生来说，这类环节的价值往往高于主旨演讲——它给的是「怎么做出来」，而不只是「别人做成了什么」。\u003C\u002Fp>\n\n\u003Ch2>四、优秀论文奖透露的研究风向\u003C\u002Fh2>\n\u003Cp>论坛设优秀论文奖，获奖论文涵盖循环经济、文化产品出海、非遗数字创新及城市消费等议题。闭幕式上，湘潭大学商学院党委书记陈非文与城大商学院副院长田一辉共同为获奖者颁奖。\u003C\u002Fp>\n\u003Cp>这四个方向值得注意：它们都带有明显的「中国场景＋国际表达」特征。文化产品出海与非遗数字创新，恰好对应澳门正在推进的「1+4」适度多元发展策略中文化创意与会展商贸的部分；循环经济与城市消费，则与琴澳融合带来的跨境生活场景直接相关。选题落在本地真实问题上，同时用国际可读的方法写出来，这大概是本届论坛最清晰的一条方法论提示。\u003C\u002Fp>\n\n\u003Ch2>五、对申请者意味着什么\u003C\u002Fh2>\n\u003Cp>如果你正在考虑申请城大商科或旅游管理方向的研究生，这场论坛提供了三个可核查的信号。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>其一，师资的国际化是实的。\u003C\u002Fstrong>一场论坛能请到葡、西、巴、澳四地学者，且由本院教授主持分场，说明商学院的国际学术网络不是纸面表述。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>其二，研究议题与产业贴得近。\u003C\u002Fstrong>智慧旅游、平台治理、绿色消费这些题目，背后是澳门与横琴的真实产业场景。想读应用导向的硕士，这类议题比纯理论题目更容易找到数据与案例。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>其三，青年学者的通道是打开的。\u003C\u002Fstrong>专门设编辑面对面与工作坊，说明学院愿意在研究生培养上投入额外资源。站内可对照查看 \u003Ca href=\"\u002Fprograms\u002F澳门城市大学-masterofscienceinmanagementanalytics-1\">管理分析理学硕士\u003C\u002Fa>、\u003Ca href=\"\u002Fprograms\u002F澳门城市大学-masterofscienceinfinancechinesemedium-4\">金融学硕士（中文学制）\u003C\u002Fa>、\u003Ca href=\"\u002Fprograms\u002F澳门城市大学-masterofscienceindatasciencechinesemedium-2\">数据科学硕士（中文学制）\u003C\u002Fa>、\u003Ca href=\"\u002Fprograms\u002F澳门城市大学-masterofscienceininternationalhospitalityandtourismmanagementchinesemedium-12\">国际款待与旅游业管理硕士（中文学制）\u003C\u002Fa> 等项目的培养方向，以及 \u003Ca href=\"\u002Fprograms\u002F澳门城市大学-masterofscienceinculturalindustriesmanagementchinesemedium-6\">文化产业管理硕士（中文学制）\u003C\u002Fa> 在文化创意方向上的课程设置。院校整体情况见 \u003Ca href=\"\u002Funiversity\u002Fcityum\">澳门城市大学\u003C\u002Fa>。\u003C\u002Fp>\n\n\u003Ch2>六、常见问题\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Q：这个论坛对申请有帮助吗？\u003C\u002Fstrong>\u003Cbr \u002F>论坛本身不是招生环节，但它是判断学院研究方向的窗口。若你的研究兴趣与论坛议题重合，在申请材料或面试中提到具体议题，会比泛泛表达「对商科感兴趣」更有说服力。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Q：非商科背景可以申请城大商学院硕士吗？\u003C\u002Fstrong>\u003Cbr \u002F>部分项目接受跨专业申请，管理分析、数据科学等方向对量化基础有一定要求。具体先修条件以当年招生简章为准。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Q：论坛论文奖对在读生开放吗？\u003C\u002Fstrong>\u003Cbr \u002F>本届设优秀论文奖并已颁奖，投稿资格与下一届安排需以商学院后续公布为准。\u003C\u002Fp>\n\n\u003Cp>本文信息整理自澳门城市大学官方发布。论坛议程、讲者职务与获奖情况以院校官网公布为准。\u003C\u002Fp>",[642,643,624,644,645],[642,643,624,644,645]]